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QUESTION

A lower CPA does not necessarily indicate higher profit. Why?

A) A lower CPA may be due to changes in CPC bidding

B) A lower CPA may also have lower sales volume, reducing overall profit

C) A lower CPA may be due to additions in negative keywords

D) A lower CPA may be due to changes in network distribution

The correct answer is:

B) A lower CPA may also have lower sales volume, reducing overall profit

A lower CPA does not necessarily indicate higher profit. Why?
Explanation: We will update later. sincerely thank

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A lower CPA does not necessarily indicate higher profit. Why?