An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

QUESTION An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

QUESTION Which bidding option is best suited for an advertiser focused on direct response marketing goals? Effective cost-per-thousand impressions (eCPM) Cost-per-interaction (CPI) Cost-per-click Cost-per-thousand impressions (CPM) The correct answer is: Cost-per-click Explanation: One of the most common goals among business

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

QUESTION An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

QUESTION Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network? Clicks Clickthrough rate (CTR) Conversions Impressions The correct answer is: Conversions Explanation: If you campaign is direct-response orientated, then you

For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

QUESTION For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are: only cost-per-click (CPC) ads entering the auction both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering