Google Ads Search Advertising

QUESTION You can add a “+”modifier in front of the words in a broad match keyword to:   specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your

QUESTION What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? A) Manual bid changes B) Historical conversion data C) Test conversions D)

QUESTION Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade multiple manager accounts Upgrade each individual

QUESTION An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason? A) The advertiser’s daily budget is not set to the recommended amount. B) The advertiser’s campaign targets

QUESTION The purpose of a developer or authentication token is to track: A) Application Programming Interface (API) usage. B) AdWords usage. C) Application Programming Interface (API) access by application. D) AdWords applications. The correct answer is: A) Application Programming Interface

QUESTION One reason for using Conversion Optimizer is to: maximize ad exposure. dynamically manage ad position. generate more clicks than manual bidding would generate. avoid unprofitable clicks. The correct answer is: avoid unprofitable clicks. Explanation: Conversion Optimizer works best for

QUESTION An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?  A)  The advertiser’s landing page is down for maintenance  B)  The edited ad is

QUESTION If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to 20 Up to 24 Up to 21 Up to 30

QUESTION Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Replace his 3 most expensive keywords with lower-priced

QUESTION The AdWords Application Programming Interface (API) allows developers to use applications that: are accessible only through AdWords editor. can appear throughout the Google Search Network. can be uploaded into the Ad gallery. interact directly with the AdWords server. The

QUESTION Which allows advertisers to automate AdWords reporting and campaign management? Use of Structured Query Language (SQL) server reporting services Execution of multiple reporting tasks from multiple computers Execution of repetitive Data Mining Extensions (DMX) queries Use of an AdWords

QUESTION What is the definition of actual cost-per-click (CPC)? The average CPC the advertiser needs to pay in order to achieve top position. The least possible CPC the advertiser needs to pay to maintain an achieved position. The CPC according

QUESTION “Mobile app engagement” campaigns can be used to: encourage people to download a new app encourage people to rate an app in the app store re-engage people who’ve downloaded an app increase in-store call conversions The correct answer is:

QUESTION Which is a best practice for writing an effective text ad? Use all capital letters in the headline Make sure the headline wraps to two lines Capitalize the first letter of each word in the headline End the headline

QUESTION An advertiser made edits to an Google Ads ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position? The Quality Score for the account was reset after the

QUESTION The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would

QUESTION Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks? “Free shipping on CuStOm Ts” “Design Your Own T-shirt” “Custom Tees, Click Here” “We sell custom t-shirts!” The correct answer is: “Design Your Own

QUESTION One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the: cost-per-thousand impressions (CPM) of the ad showing one position lower on the page maximum CPC bid of the ad showing in the #1 position

QUESTION Which of the following is a way for an advertiser to monetize their app? A) Charging for app downloads from the Apple iTunes or Google Play store B) All of the listed answers are correct C) In-app purchases D)

QUESTION Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a