Google Ads Search Advertising

QUESTION If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose? Search Network with Display opt-in Search

QUESTION Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A computer store homepage A page showing laptops A page showing a tablet A page showing both laptops and desktops The correct answer

QUESTION The automated “Maximize clicks” bid strategy attempts to get advertisers the most: clicks for their daily budget conversions based on their conversion goals impressions in their preferred position range impressions for their daily budget The correct answer is: clicks

QUESTION A successful Google Ads text ad: mentions at least 4 key selling points has a wrapping headline and at least 2 paragraphs of text ties the call-to-action to the landing page talks about the advertiser’s reputation The correct answer

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements? **Free** shipping on LCDs 20-70% off LCD monitors Cheap, cheap, cheap monitors BUY affordable LCDs The

QUESTION How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid? It uses conversion history to set higher bids when a conversion is more likely It sets CPC bids as one-tenth of the current CPA bid setting It

QUESTION You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? Brand names of your top competitors’ cameras Words from headlines on your

QUESTION Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Raise her maximum cost-per-click (max. CPC) Lower her maximum cost-per-click (max. CPC) Add

QUESTION What can you learn from attribution reports? The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign The series of steps customers take before completing a conversion, including

QUESTION One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: maximum CPC bid of the ad showing in the #1 position on the page maximum CPC bid of the ad showing one position

QUESTION Why would the data for a Search Network campaign show conversions but no view-through conversions? A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance? Install a new conversion tracking code Monitor overall changes in clicks received Compare average CPA and conversion

QUESTION You might analyze exact match impression share data to get an idea of: the percentage of eligible impressions you received for searches that exactly matched content on your landing page the percentage of eligible impressions you received for searches

QUESTION True or false: Shopping ads use Merchant Center product data to decide how and where to show ads. True False The correct answer is: True Explanation: Shopping ads use your existing Merchant Center product data — not keywords —

QUESTION Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? Choose accelerated instead of standard delivery Slightly

QUESTION A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? Create 1 campaign with an ad group for all restaurant locations

QUESTION An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? The advertiser’s landing page is down for maintenance The edited ad is less

QUESTION A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? He can better understand whether potential customers find his ads

QUESTION The format of a Shopping ad is different from that of a standard text ad in that it includes: or The format of a Shopping ad is different from that of a standard text ad in that is includes:

QUESTION Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads