Google Ads Search Advertising

QUESTION Which are key elements to keep in mind when optimizing a landing page for AdWords? A) Prominent headlines in several font styles and text sizes B) Clear landing page layout and several links to related websites C) Relevant and

QUESTION The IP Exclusion tool allows advertisers to: A) discover IP addresses of competitors. B) obtain IP addresses for valuable website visitors. C) determine which IP addresses have seen ads. D) prevent specific IP addresses from seeing their ads. The

QUESTION Which scenario would record to two conversions (1-per-click)? A) A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again. B) A user clicks on an ad, does not

QUESTION How could an advertiser determine the most profitable keywords within a campaign? A) Compare the costs accrued by each keyword with the conversion data for that keyword. B) Identify the keywords with the lowest “first page bid estimates.” C)

QUESTION Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this? A) AdWords API Sandbox B) Ad Preview

QUESTION An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal? A) Ad Preview and Diagnosis Tool B) Keyword Planner C) Display Planner D)

QUESTION Which approach to bidding is best suited to maximize profit? A) Maximize ROI as a percentage B) Minimize CPA C) Maximize conversions D) Balance CPA and # of conversions The correct answer is: D) Balance CPA and # of

QUESTION In order to differentiate ads from the ads of competitors, advertisers creating text ads should: A) mention competitor offers and prices. B) use special characters, such as asterisks or hashes. C) use exclamation points and capital letters. D) include

QUESTION Automatic cost-per-click (CPC) bidding attempts to get advertisers the most: A) impressions for their daily budget. B) conversions based on their conversion goals. C) clicks for their daily budget. D) impressions in their preferred position range. The correct answer

QUESTION An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? A) Edit the

QUESTION Which is a benefit of using AdWords editor? A) Users with My Client Center (MCC) Reports Access can make edits to an account. B) Multiple users can share archives and proposals for an account. C) Multiple users can make

QUESTION Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when: A) a user clicks on an AdWords ad B) multiple conversions result from a single AdWords ad click C) a single conversion is made within 30 days following

QUESTION Which is a recommended action for new mobile preferred ad creative? A) Target Search Network only B) Integrate mobile Flash video ads C) Use a mobile-optimized landing page D) Use exact match only The correct answer is: Explanation:

QUESTION Which can be specified at the campaign level? A) Ad text B) Billing preferences C) Destination URLs D) Network distribution The correct answer is: Explanation:

QUESTION What is a benefit of using the AdWords Application Programming Interface (API)? A) Programmers benefit from third-party coding support. B) Advertisers can log into the AdWords account to upload changes. C) Programming skills are not necessary. D) Advertisers can

QUESTION It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: make strategic changes to the account to improve performance. upload goals to the “Advertising Goals” section in their account. bid separately for

QUESTION In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? A) Change History B) Billing Summary C) Campaign

QUESTION Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP

QUESTION Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is? A) Branding campaign with set marketing budget, prioritizing current ad position over

QUESTION Which is a benefit of linking a Google My Business account to an AdWords campaign? A) Free organic search results for the advertiser’s business will be more likely to show on Google Maps. B) Adding or updating addresses in