Google Ads Search Advertising Archives

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

QUESTION You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

QUESTION You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: Bid Simulator Portfolio Simulator CPC Simulator Keyword Simulator The correct answer is:

Each of these are benefits you’d expect from Product Listing Ads except:

QUESTION Each of these are benefits you’d expect from Product Listing Ads except: better-qualified leads more traffic and leads ease of targeting without needing keywords free listings The correct answer is: free listings Explanation: If you’re a retailer, you can

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

QUESTION An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time

If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

QUESTION If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average? £18 £45 £30 £15 The correct answer is: £15 Explanation: We will

True or false: Product Listing Ads use Merchant Center product data to decide how and where to show ads.

QUESTION True or false: Product Listing Ads use Merchant Center product data to decide how and where to show ads. True False The correct answer is: True Explanation: We will update later. sincerely thank

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

QUESTION Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

QUESTION On which tab can advertisers see credits for invalid clicks within their AdWords accounts? A) Opportunities B) Billing C) My account D) Campaigns The correct answer is: Explanation:

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

QUESTION In order to achieve the best performance possible from text ads, which is a best practice that should be followed? Use at least five keywords from the ad group directly in the ad text. Use account statistics and reports

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

QUESTION If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: A) highest maximum cost-per-click (CPC) bid. B) most historical data in the account. C)

A high Quality Score can:

QUESTION A high Quality Score can: A) be assigned to negative keywords. B) improve an ad’s position. C) be achieved with an increase in bid. D) prevent an ad from being served. The correct answer is: Explanation:

Each of the following are benefits you’d expect from Product Listing Ads except…

QUESTION Each of the following are benefits you’d expect from Product Listing Ads except… A) Ease of targeting without needing keywords B) More traffic and leads C) Automatically produced video commercials D) Better qualified leads The correct answer is: C)

An advertiser can apply mobile bid adjustments at which of the following levels?

QUESTION An advertiser can apply mobile bid adjustments at which of the following levels? A) Campaign level B) Keyword level C) Account level D) Ad level The correct answer is: A) Campaign level Explanation: We will update later. sincerely thank

AdWords Editor allows users to:

QUESTION AdWords Editor allows users to: invite new users to share accounts. find relevant ads on Google partner sites. make live edits to multiple accounts simultaneously. access multiple accounts offline. The correct answer is: Explanation:

One factor the AdWords system uses to calculate an ad’s actual cost-perclick (CPC) is the:

QUESTION One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the: cost-per-thousand impressions (CPM) of the ad showing one position lower on the page maximum CPC bid of the ad showing in the #1 position

Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on:

QUESTION Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on: A) mobile devices with GPS enabled only. B) Google Maps only. C) any

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

QUESTION You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

QUESTION An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the: A) Ads tab of a specified group. B) Ad extensions

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

QUESTION An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank? Change keyword match

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

QUESTION How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”? A) Run an impression share report and select to display the two metrics. B) Filter all keywords with an average position greater

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