Google Ads Search Advertising

QUESTION Google Search Advertising Exam Questions 1.) Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? A) Customize the app for each format (phone, tablet, computer) B)

QUESTION Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of

QUESTION Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of

QUESTION An advertiser enables target cost-per-acquistion (CPA) bidding and notices that conversions decrease. What might cause this? The target CPA bid was higher than the recommended amount The target CPA bid was lower than the recommended amount The conversion tracking

QUESTION Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target

QUESTION An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements? 20-70% off LCD monitors BUY affordable LCDs **Free** shipping on LCDs Cheap, cheap, cheap monitors The correct

QUESTION Someone searches on “laptop computers” and clicks and ad. Which landing page would be most relevant? A page showing both laptops and desktops A page showing laptops A page showing a tablet A computer store homepage The answer is:

QUESTION You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of

QUESTION You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use: Bid Simulator Portfolio Simulator CPC Simulator Keyword Simulator The correct answer is:

QUESTION Each of these are benefits you’d expect from Product Listing Ads except: better-qualified leads more traffic and leads ease of targeting without needing keywords free listings The correct answer is: free listings Explanation: If you’re a retailer, you can

QUESTION An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time

QUESTION If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average? £18 £45 £30 £15 The correct answer is: £15 Explanation: We will

QUESTION True or false: Product Listing Ads use Merchant Center product data to decide how and where to show ads. True False The correct answer is: True Explanation: We will update later. sincerely thank

QUESTION Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a

QUESTION On which tab can advertisers see credits for invalid clicks within their AdWords accounts? A) Opportunities B) Billing C) My account D) Campaigns The correct answer is: Explanation:

QUESTION In order to achieve the best performance possible from text ads, which is a best practice that should be followed? Use at least five keywords from the ad group directly in the ad text. Use account statistics and reports

QUESTION If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: A) highest maximum cost-per-click (CPC) bid. B) most historical data in the account. C)

QUESTION A high Quality Score can: A) be assigned to negative keywords. B) improve an ad’s position. C) be achieved with an increase in bid. D) prevent an ad from being served. The correct answer is: Explanation:

QUESTION Each of the following are benefits you’d expect from Product Listing Ads except… A) Ease of targeting without needing keywords B) More traffic and leads C) Automatically produced video commercials D) Better qualified leads The correct answer is: C)

QUESTION An advertiser can apply mobile bid adjustments at which of the following levels? A) Campaign level B) Keyword level C) Account level D) Ad level The correct answer is: A) Campaign level Explanation: We will update later. sincerely thank