In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

QUESTION In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. TRUE FALSE The correct answer is: FALSE Explanation: In the Multi-Channel Funnel Reports, all the channels are credited

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

QUESTION If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? 0 1 2 3 The correct answer is:

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical store Users who speak a particular language Users who played a video on a website

QUESTION What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? Channel Groupings Multi-Channel Funnels Conversion tracking Attribution modeling The correct answer is: Attribution modeling Explanation: An attribution model is the