_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

QUESTION _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Enterprise Tactics Paid Tactics Owned Strategies Top of Funnel Conversions Earned

Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm.

QUESTION Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins

When announcing an Employee Advocacy Program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

QUESTION When announcing an Employee Advocacy Program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive

Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.

QUESTION Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________. sharing lots of new content and promotional materials each day responding to questions and comments from customers on

Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?

QUESTION Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well? brand affinity political

When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.

QUESTION When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

QUESTION When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at? new employee recruitment and sales leads generated

An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

QUESTION An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost. Facebook, Instagram Facebook, Pinterest Pinterest,