You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:

QUESTION You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT: A)  Create a new content offer, “The

You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing?

QUESTION You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing? The What The Who

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

QUESTION You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings

To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?

QUESTION To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example

You’re creating a form in HubSpot for your co-brandable ebook. You want to make sure you’re able to register your leads in the HubSpot sales database. Is your form setup correctly for lead registration?

QUESTION You’re creating a form in HubSpot for your co-brandable ebook. You want to make sure you’re able to register your leads in the HubSpot sales database. Is your form setup correctly for lead registration? No, you can’t include phone

True or false? You’re talking with another HubSpot Agency Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Agency Partners, you should have the same ideal buyer profile.

QUESTION True or false? You’re talking with another HubSpot Agency Partner and you start talking about your ideal buyer profiles. Since you are both HubSpot Agency Partners, you should have the same ideal buyer profile. True False The correct answer

Your friend sends you a link to a company who they think would be a good fit for a retainer with your agency. Your friend has worked with this company before and told you that they’re already excited about working with you. You start looking at the company’s website and you notice that they meet a lot of the secondary criteria of the Prospect Fit Matrix, but they don’t sell something that involves a considered purchase process. Based on the Prospect Fit Matrix, are they a good fit for an inbound retainer?

QUESTION Your friend sends you a link to a company who they think would be a good fit for a retainer with your agency. Your friend has worked with this company before and told you that they’re already excited about