HubSpot Inbound Marketing

QUESTION True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona. TRUE FALSE The correct answer is: TRUE Explanation: We will update later. sincerely thank

QUESTION By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? Timely, efficient, and targeted approach Timely, contextual, and process-based approach Effective, efficient, and targeted approach Targeted,

QUESTION True or false? Prospects who follow a company’s social channels are more likely to convert into customers. True False The correct answer is: True Explanation: We will update later. sincerely thank

QUESTION When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages

QUESTION What role does optimization play in your conversational growth strategy? Unlike conversions, conversations are evergreen and don’t need to be optimized. As conversations are unique exchanges with many website visitors, they cannot be optimized. Conversations need to be optimized

QUESTION Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose? You could invest

QUESTION Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions. Automation tools to help automate sales-specific actions.

QUESTION What is another commonly used term for conversion optimization? Conversion content strategy optimization Lead conversion optimization Relationship rate optimization Conversion rate optimization The correct answer is: Conversion rate optimization Explanation: We will update later. sincerely thank

QUESTION What is SCOPE? Standardize, Contextualize, Optimize, Personalize, Empathize Specialize, Contextualize, Optimize, Personalize, Epitomize Standardize, Contextualize, Organize, Personalize, Energize Standardize, Contextualize, Organize, Personalize, Expertize The correct answer is: Standardize, Contextualize, Optimize, Personalize, Empathize Explanation: We will update later. sincerely thank

QUESTION How long should you let your conversion optimization experiments run (on average)? 1 week 4 weeks 12 weeks 48 weeks The correct answer is: 4 weeks Explanation: We will update later. sincerely thank

QUESTION True or false? Conversion optimization can positively impact your return on investment. True False The correct answer is: True Explanation: We will update later. sincerely thank

QUESTION Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form? 8.3% 16.6% 33.3% 50%

QUESTION What is the difference between reporting and analytics? Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Analytics explains what has happened, while reporting is an attempt to explain why something has

QUESTION Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT: Adding more buttons to your page to frame the conversion Removing the navigation bar Carefully placing your pop-ups Experimenting with the

QUESTION How do you calculate a conversion rate? To calculate your conversion rate, divide the number of people who viewed your conversion opportunity by the number of people on your marketing team. To calculate your conversion rate, divide your total

QUESTION True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly? True False The correct answer is: False Explanation: We will update later. sincerely thank

QUESTION True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly. True False The correct answer is: True Explanation: We will update later. sincerely

QUESTION What is shared knowledge? The collective hive mind of HubSpot users. Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns. Shared knowledge is the data you purchase in lists. The

QUESTION Which three elements are important to consider when determining if you should start to automate a conversation on your website? That it is repeatable, predictable, and impactful. That it is significant, cheap, and easy. That it is purposeful, replicable,

QUESTION What are the steps to implementing a conversational growth strategy? Think, Plan, Build Think, Plan, Grow Think, Optimize, Chat Chat, Spend, Share The correct answer is: Think, Plan, Grow Explanation: We will update later. sincerely thank