QUESTION Evaluate this SLA: Marketing will generate 250 qualified leads each month, and sales will convert 50 of those leads into customers. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing
QUESTION True or false? Content should be a part of every step in your sales process. True False The correct answer is: True Explanation: We will update later. sincerely thank
QUESTION What is an insights committee? A small group of leaders who review every lead sales rejects. The leaders who lead a sales enablement initiative. The marketers in charge of creating insightful content. A group of employees who help with
QUESTION Which of the following places would be a good place to experiment with video? Sales emails FAQ pages Job postings All of the above The correct answer is: All of the above Explanation: We will update later. sincerely thank
QUESTION In most companies, which department produces the most content? Sales Marketing Legal None of the above The correct answer is: Sales Explanation: We will update later. sincerely thank
QUESTION True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team. True False The correct answer is: False Explanation: We will update
QUESTION All of the following are benefits of involving content in your sales process EXCEPT: Content increases the amount of value your sales team provides to their prospect. Content reduces the amount of time it takes sales to answer questions.
QUESTION If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first? Articles that answer sales-related questions, such as how much your product costs. An “About Us” page that
QUESTION True or false? You should create a separate hero statement for each of your personas. True False The correct answer is: False Explanation: We will update later. sincerely thank
QUESTION What is the relationship between personas and Jobs to Be Done? Personas identify the type of person you should sell to, and jobs describes what you can help them do. Personas are for marketing, and jobs is for sales.
QUESTION You explain the concept of smarketing meetings to your leadership team, and one person asks,“How often do we need to have these meetings?” How do you respond? “We’ll have to figure out what works best for us, but every
QUESTION Why are smarketing meetings an important part of a sales enablement strategy? They maintain alignment between marketing and sales. They provide a place to recognize high achievers. The provide a place for reporting to upper management. All of the
QUESTION If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do? Hire more salespeople. Recalculate the SLA to make it more reasonable. Evaluate each rep’s sales velocity and
QUESTION If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads? The should deliver as many leads as possible in the last half of the month to help sales
QUESTION What does a sales and marketing service-level agreement (SLA) require sales to do? Contact a certain percentage of the leads marketing generates. Contact the leads marketing generates within a certain timeframe. Close a certain number of deals. Nothing —
QUESTION What should you do with the leads in box 1? Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. The correct answer is: Have sales contact them. Explanation: We will
QUESTION True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready. True False
QUESTION How do goals and a vision work together? Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision
QUESTION Which of the following is a reason sales and marketing need to be aligned? To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine the strengths of both teams.
QUESTION True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you. True False The correct answer is: True Explanation: We will update later. sincerely thank