QUESTION How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC? They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC. They are
QUESTION An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad
QUESTION In what order do ads appear in blocks on the search results page? From highest to lowest bids. From highest to lowest combined bid, CTR, and quality coefficient. From highest to lowest combined bid, quality coefficient, and domain karma.
QUESTION Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer. Ad title, landing page URL. Ad title, landing page URL, display link, sitelinks. Ad title, landing page URL, display link. The correct answer is:
QUESTION Look at the screenshot below. What does it mean if a star appears next to a campaign? The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to the
QUESTION Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign? The campaign was sent to the server. The campaign was sent for moderation. There are edits ready to be sent to
QUESTION Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct? Yandex.Direct, summary. Ad systems. Session Replay. The correct answer is: Yandex.Direct, summary. Explanation: We will update later. sincerely thank
QUESTION On which sites can Dynamic ads appear? Only Yandex Search. Search and content sites. Yandex Search and search networks. Yandex Search, search networks, mobile ads. The correct answer is: Yandex Search and search networks. Explanation: We will update later.
QUESTION Which tasks do Dynamic ads simplify for advertisers? They save time creating a large number of identical ads. They quickly pass moderation. They create Text & Image ads for ad networks in bulk. The correct answer is: They save
QUESTION Can a Dynamic ad campaign and a regular ad campaign work at the same time? Yes, Dynamic ads complement campaigns with regular ads. Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign
QUESTION Which ad extensions can you add to Dynamic ads? Select the most complete answer. Sitelinks with description, callouts, vCard. Sitelinks, callouts, vCard, display link, Image, video extension. Sitelinks with description, callouts, vCard, display link, 2nd ad title. The correct
QUESTION Keyword: buy a stroller. Which search query will NOT trigger this ad? Buy a stroller via internet Stroller sales Where to buy a stroller Stroller buy on internet The correct answer is: Stroller sales Explanation: We will update later.
QUESTION Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad? family stay at lake Baikal cheap Baikal holiday stay at lake Baikal cheaply stay at lake Baikal
QUESTION Which of the following can be used for retargeting? Bid adjustments. Yandex.Audience goals. Autotargeting. Yandex.Metrica segments and goals and Yandex.Audience segments. The correct answer is: Yandex.Metrica segments and goals and Yandex.Audience segments. Explanation: We will update later. sincerely thank
QUESTION How can Yandex.Audience be used in campaigns for ad networks? To target users by their IP addresses. To target users by geolocation. To create a segment of those users who saw indoor/outdoor ads. The correct answer is: To target
QUESTION What does behavioral targeting in the Yandex Advertising Network take into account? Demographic characteristics. User interests, age, and gender. User interests. The correct answer is: User interests. Explanation: We will update later. sincerely thank
QUESTION An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices? Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text. Nothing. The ad group has no mobile ads.
QUESTION Can geotargeting settings affect the CPC for an ad? No, CPC accounts for all the competitors for the specific keyword. Yes, the number of competitors varies for each region, so CPC will also vary. No, CPC is only affected
QUESTION How do impressions for Search banners take place? Based on user interests with CPM payment. For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads. For search queries that contain an
QUESTION Which targeting types are available for Search banner campaigns? For users who completed certain actions on your site. By user interests. By keywords. The correct answer is: By keywords. Explanation: We will update later. sincerely thank