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QUESTION

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page

click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

Quality Score of all campaigns and regional targeting settings

Quality Score of keywords across all campaigns and all ad groups

The correct answer is:

click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
Explanation:
Just like the Search Network, Quality Score is calculated for Display Network as well. But Display network is totally different animal. Google measures the relevance between ad text and keywords to the publisher’s site, not landing page.

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For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the: