QUESTION

Place in order the steps involved in building a data-driven attribution model for Search ads.

1. Calculate the conversion rate for a set of paths (sequences)

2. Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword

3. Apply the uplift to the original weighting

4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions

The correct answer is:

4. Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions

Place in order the steps involved in building a data-driven attribution model for Search ads.
Explanation: We will update later. sincerely thank

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Place in order the steps involved in building a data-driven attribution model for Search ads.