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QUESTION

To find the correct mobile bid, you would calculate:

 A)  (mobile conversion rate / desktop conversion rate) x 100

 B)  (desktop conversion rate / mobile conversion rate) – 1

 C)  (mobile conversion rate / desktop conversion rate) + 1

 D)  (mobile conversion rate / desktop conversion rate) – 1

The correct answer is:

 D)  (mobile conversion rate / desktop conversion rate) – 1

To find the correct mobile bid, you would calculate:
Explanation:

Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1

Read more here: https://support.google.com/partners/answer/6209121?hl=en

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To find the correct mobile bid, you would calculate: