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QUESTION

True or false? Segmented lists perform better than unsegmented lists.

True – segmented lists perform better because sending an email to fewer people means fewer people can ignore it.

True – segmented lists perform better because they allow you to send a more contextualized email.

False – unsegmented lists will perform better because it forces you to write a broader message that appeals to everyone.

False – unsegmented lists perform better because more people will unsubscribe from an unsegmented send, which allows you to weed out bad people from your database.

The correct answer is:

True – segmented lists perform better because they allow you to send a more contextualized email.

True or false? Segmented lists perform better than unsegmented lists.
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True or false? Segmented lists perform better than unsegmented lists.