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QUESTION

What is the correct order of the three steps to set up your Connect strategy?

Determine your personas, define your negative personas, and define the ways in which you will reach the personas.

Determine your primary persona, define the sequence for them, and define the connect method for each persona.

Determine your personas, define the challenge for each persona, and define the connect method for each persona.

Determine your personas, define the sequences for each persona, and define the outreach for each sequence.

The correct answer is:

Determine your personas, define the sequences for each persona, and define the outreach for each sequence.

What is the correct order of the three steps to set up your Connect strategy?
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What is the correct order of the three steps to set up your Connect strategy?