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QUESTION

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Ecommerce reports

Multi channel funnels reports

Interests report

Goals reports

Campaigns reports

The correct answer is:

Multi channel funnels reports

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Explanation:

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.

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Which report would give you insight into how many Display conversions were assisted by Search paid traffic?