Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) View-through rate (VTR), cost-per-view (CPV), and follow-on views
B) View-through rate (VTR) and cost-per-click (CPC)
C) The targeting options that were used
D) Clickthrough rate (CTR) and cost-per-click (CPC)
The correct answer is: