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QUESTION

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

A) View-through rate (VTR), cost-per-view (CPV), and follow-on views

B) View-through rate (VTR) and cost-per-click (CPC)

C) The targeting options that were used

D) Clickthrough rate (CTR) and cost-per-click (CPC)

The correct answer is:

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? 2
Explanation:

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? 2