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QUESTION

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Email traffic will always appear as referral and cannot be tracked separately.

Email is a default medium in Google Analytics and will automatically appear in your reports.

Email traffic can be tracked using manual tagging with UTM parameters

The correct answer is:

Email is a default medium in Google Analytics and will automatically appear in your reports.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
Explanation:

The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping. While these definitions may evolve as the market evolves, we provide the current definitions here for your information.

Notes

These channel definitions are case sensitive. When manually tagging URLs, use lowercase tags to ensure Analytics categorizes sessions correctly. For example, email campaigns tagged as Email do not match the system definition for the Email channel.

Not all dimensions allow Analytics to query associated cost data. If such dimensions are used within a Channel Grouping object, the cost data for the channel grouping can’t be retrieved.

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You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?