QUESTION Google Analytics can recognize returning users A) on websites, Android mobile apps B) Google Analytics cannot recognize returning users on any device. C) on websites, iOS mobile apps, Android mobile apps D) on websites only The correct answer is:
QUESTION Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? A) use a pivot table with two dimensions B) sort the table by sessions from highest to lowest C)
QUESTION Which of the following would you use to send data from a website to Google Analytics? A) Campaign Tracking parameter B) none of these would be appropriate C) JavaScrip tracking code D) Google Analytics mobile SDK The correct answer
QUESTION Which of the following represents a macro conversion for an ecommerce site? A) a completed sales transaction B) a click on a “buy” button C) receiving a product inquiry D) All of these are macro conversions for an ecommerce
QUESTION Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business? A) revenue and average order value B) pageviews and bounce rate C) bounce rate and average session duration D) pageviews and revenue
QUESTION You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? A) Real-Time B) Annotations C) Events D) Intelligence The correct answer is: C) Events Explanation: We will
QUESTION Which of the following would be valid segments to consider using to analyze traffic patterns in your data? A) traffic by device category B) traffic by marketing channel C) traffic by geography D) All of these answers are correct.
QUESTION Which of the following is not a standard campaign parameter? A) utm_adgroup B) utm_source C) utm_campaign D) utm_content The correct answer is: A) utm_adgroup Explanation: We will update later. sincerely thank
QUESTION You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? A) Intelligence Alerts B) Secondary Dimensions C) Annotations D) Real-Time The correct answer
QUESTION In which of the following circumstances would you want to increase the default session timeout length in Google Analytics? A) You need to start collection Real-Time data. B) The average length of videos on your site is 35 minutes.
QUESTION Why is it important that you maintain one unfiltered view when using filters with your Analytics account? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple
QUESTION Which of the following are valid scopes for dimensions? A) user level, session level, hit level B) session level, hit level C) non of these answers is correct D) campaign level, session level, hit level E) user level, campaign
QUESTION Specifying a goal value allows Google Analytics to calculate ______ . A) Revenue per Click B) Average Order Value C) Ecommerce Revenue D) Bounce Rate The correct answer is: Explanation:
QUESTION You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? A) Create a duplicate view and add a filter: select “Include only traffic
QUESTION Which of the following are examples of Sources? A) google B) mail.google.com C) All of these are possible Sources. D) (direct) E) example.com The correct answer is: C) All of these are possible Sources. Explanation: We will update later.
QUESTION What is the hierarchy of the Google Analytics data model? A) Sessions > Users > Interactions B) Interactions > Users > Sessions C) Users > Sessions > Interactions D) Sessions > Visitors > Interactions The correct answer is: C)
QUESTION Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? A) Search Engine Optimization report B) Site Search report C) Keyword report D) Affinity Categories The correct answer is: B)
QUESTION You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? A) Operating System, and City as a secondary dimension B) any one of these options C) Goal
QUESTION Which of the following would you use to show two date ranges on the same graph? A) date comparison B) motion chart C) plot rows D) pivot table E) secondary dimension The correct answer is: A) date comparison Explanation: