Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

QUESTION Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success? bounce rate session duration pageviews conversion rate The correct

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

QUESTION Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion? www.example.com/thankyou.php www.example.com/thankyou.html www.example.com/thankyou/receipt.php All of these would trigger a

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? 2

QUESTION The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? Location Campaign medium

Which of the following is a valid tagged custom campaign?

QUESTION Which of the following is a valid tagged custom campaign? A) www.example.com?utm_campaign=fall&utm_medium=email&utm _source=newsletter1&utm_content=a1 B) www.example.com?utm_medium=referral&utm_source=example& utm_campaign=winter C) www.example.com?utm_medium=cpc&utm_source=mysearch&ut m_campaign=spring&utm_term=bacpacks D) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring E) All of these are valid. The correct answer is: E) All of these are valid. Explanation: We

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?

QUESTION Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report? A) utm_medium, utm_campaign B) utm_term C) utm_source, utm_term, utm_content D) utm_campaign, utm_source, utm_medium E) utm_content The correct answer

Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

QUESTION Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?

QUESTION You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful? A) Annotations B) Secondary Dimensions C) Real-Time D) Intelligence Alerts The correct answer