QUESTION What are the three components in the YouTube ecosystem? Fans, publishers, and producers Brands, publishers, and advertisers Creators, agencies, and publishers Fans, creators, and advertisers The correct answer is: Fans, creators, and advertisers Explanation: We will update later. sincerely
QUESTION If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall
QUESTION _______ is used to measure video campaigns. Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding The correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll
QUESTION A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads? Import videos for both in-stream and discovery ads using the import
QUESTION _________ ads can be created and managed through Google Ads. TrueView Masthead TV Reserve-bought The correct answer is: TrueView Explanations: TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web.
QUESTION In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR
QUESTION What’s needed for an advertiser to set up a video ad campaign? A budget for creating professional video ads A conversion rate of at least 5% on the Google Search Network A YouTube video A base AdWords budget in
QUESTION Which of these remarketing lists can be used for a video campaign? All of the listed answers are correct People who watched certain videos on the advertiser’s YouTube channel People who skipped the advertiser’s TrueView in-stream ads People who
QUESTION According to Google Shopping Policies, what can be included in promotional text? A) Product information taken from the data feed B) Repetition of words and phrases C) Text created from keyword insertion D) Text highlighting a special offer on
QUESTION Product Listing Ads can be targeted to: A) All countries where AdWords is available B) Only countries where Google.com/shopping is available C) North America only D) Select countries, listed in Google Merchant Center and AdWords Help Centers The correct answer
QUESTION Which devices can Product Listing Ads appear on? A) Tablets, mobile phones, and desktops B) Mobile phones C) Mobile phones and desktops D) Tablets and desktops The correct answer is: A) Tablets, mobile phones, and desktops Explanation: We will
QUESTION At which level can you add promotional text to Product Listing Ads? A) Product group B) Both ad group and product group C) Ad group D) Campaign The correct answer is: A) Product group Explanation: We will update later.
QUESTION What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles? A) Use special characters such as exclamation points B) Include the bike style name only C) Add additional keywords at the end
QUESTION Product Listing Ads should be used for: A) Promoting services B) Promoting brands C) Promoting products online D) Driving phone calls to a business The correct answer is: C) Promoting products online Explanation: We will update later. sincerely thank
QUESTION When preparing product images for Product Listing Ads, it’s best to: A) Include other similar items in the picture B) Cover the product with the text of the brand name C) Use a solid white or grey background D)
QUESTION Product Listing Ads can appear on: A) Google Shopping only B) Google Search and Google Shopping C) AdMob Network only D) Google Search only The correct answer is: B) Google Search and Google Shopping Explanation: We will update later.
QUESTION How can John reduce processing time for his company’s feeds? Submit a new feed every day, even if there are no changes to his products Create a new Google Merchant Center account for each new AdWords campaign Divide the
QUESTION The attribute ‘identifier exists’ and value ‘FALSE’ should be used for: Items as part of a bundle Used electronics New books for pre-order Custom-made clothing Related keyword: The correct answer is: Explanation Explanation: Unique product identifiers go beyond the
QUESTION You want to prevent your ads from appearing for certain search terms. How would you do it? Remove the related search terms from your product titles in your product data Put shorter descriptions in your product data Remove products
QUESTION To maintain an active data feed, you must update the feed every: 30 days 6 months 1 year 24 hours Related keyword: The correct answer is: 30 days Explanation: Up-to-date product feeds with keyword-rich descriptions will entice users and