QUESTION Using social platforms, businesses can target niche markets and reach specific demographics. A) TRUE B) FALSE The correct answer is: Explanation: We will update later. sincerely thank
QUESTION _______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. A) LinkedIn Groups B) LinkedIn Products and Services Tabs C) LinkedIn
QUESTION In your Instagram profile, you should select a clear and memorable profile photo, one that: A) has a resolution of at at least 1600 X 900 B) contains metatags for SEO purposes C) displays well as a thumbnail photo
QUESTION A strategic plan for how a company will incorporate social media into its business is: A) an Executive Summary B) a Social Media Audit C) a Social Media Policy D) a Content Strategy E) none of the above The
QUESTION Social media goals are unnecessary if your company is smaller than: A) 5 people B) 30 people C) 15 people D) none of the above The correct answer is: Explanation: We will update later. sincerely thank
QUESTION ____________refer to branded properties you control and can leverage strategically such as your website, blog and social channels. A) ARPU levers B) Owned strategies C) Conversion channels D) Top of Funnel media properties The correct answer is: Explanation: We
QUESTION Qualitative and quantitative data should be _______________ on a consistent basis. A) gathered, discarded and used to adjust course B) reported, adjusted and leveraged to shift strategic direction C) refrained from being used D) gathered, analyzed and used to
QUESTION Four days into launching your content strategy, it is not hitting its performance goals. You should: A) scrap it and start from scratch B) give it some more time, and continue monitoring results C) leave it as is, 95%
QUESTION A content strategy should be in support of the __________ laid out in your social media strategy. A) roles and responsibilities B) social media goals and objectives C) social media policy D) content calendar The correct answer is: Explanation:
QUESTION The exact best ratio of curated to created content is: A) 50/50 B) 45/55 C) 10/90 D) there is no exact ratio The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Apps like TrendSpottr, Content Gems, Feedly, and Flipboard are powerful tools for: A) building relationships in your industry B) content curation C) incentivizing brand ambassadors D) gathering and analyzing metrics The correct answer is: Explanation: We will update later.
QUESTION Content curation methodology includes: A) distillation, reconciliation, imitation and chronology B) levitation, aggregation, elevation, distillation C) aggregation, distillation, chronology and elevation D) indoctrination, aggregation, distillation, chronology The correct answer is: Explanation: We will update later. sincerely thank
QUESTION As a rule of thumb, content about your company products and services should make up the following percentage of all content you share: A) 3 B) 9 C) there is no rule of thumb D) 65 The correct answer
QUESTION Branded hashtags work best on the following platforms: A) Facebook and Instagram B) Instagram and Twitter C) Facebook and Twitter D) Twitter and Pinterest The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Where appropriate, always aim to end your posts with a clear: A) outline of a product or service B) call to action C) call for attention D) Buy Now button The correct answer is: Explanation: We will update later.
QUESTION A good first step to connecting with influencers is to: A) Send a formal email explaining your product and asking them to share it with their networks B) Start building a relationship by engaging with the content they share
QUESTION ____________are often your best advocates and the best at amplifying your content on LinkedIn. A) Influencers B) Clients C) Family members D) Employees The correct answer is: Explanation: We will update later. sincerely thank
QUESTION In order to cement positive relationships with your brand advocates on Twitter, you should: A) provide an honorarium for each positive mention they make about your brand B) engage with their online content and give public shout outs to
QUESTION On Facebook, which of the following is the best way to learn about community members’ interests and habits? A) Run targeted reports using Google Analytics B) A/B test a variety of Promoted Posts C) Use Facebook Graph Search D)
QUESTION Tracking qualified leads from your community that result in sales is one way to prove the ________ of your social media program. A) ROI B) ARPU C) Reach D) Influence The correct answer is: Explanation: We will update later.