QUESTION Hubspot Email Marketing Certification Email Marketing and Your Business 1. True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed.
QUESTION Your contact database will naturally decay over time. Which strategy would be considered an inbound approach to replenishing your database? Trading your leads contact information with another business in your industry so that you can both send more email.
QUESTION You recently purchased a list of email addresses. The list includes names, company names, and email addresses. You plan to send an email to this list to introduce your company. Is this considered an inbound or outbound email marketing
QUESTION When sending emails, segmenting your contact database allows you to do all of the following EXCEPT A) Send emails to different devices B) Send emails at the appropriate time C) Send emails with personalized messages D) Send emails to
QUESTION True or false: Email should not be sent based on user behavior on your website. True False The correct answer is: Explanation: We will update later. sincerely thank
QUESTION Which of the following is an email software feature that is critical to a successful inbound approach? Email templates Multivariate testing A contact database Social media sharing The correct answer is: A contact database Explanation: We will update later.
QUESTION Email marketing is most relevant to these stages of the Inbound Methodology: A) Close and Delight B) Attract and Convert C) Convert, Close, and Delight D) Attract, Convert, and Close The correct answer is: A) Close and Delight Explanation:
QUESTION True or false? Government regulations in most countries reserve the right to fine your organization a significant amount of money for every email sent to contacts that have unsubscribed. True False The correct answer is: True Explanation: We will
QUESTION Your business is launching a new product offering and plans to send an email notifying your customers of the launch. Since your company has customers in different industries, they will all be using the product for different reasons. How
QUESTION True or false? Making sure that your customers see the initial value of your product and service is your top priority. True False The correct answer is: True Explanation: We will update later. sincerely thank
QUESTION All of these are potential ways to determine which stage of the Buyer’s Journey a contact is currently in EXCEPT: A) The number of emails they open B) Webinars they register/attend C) The content they download D) Request to
QUESTION Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for
QUESTION On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT: They can evangelize your brand and products You can sell additional products to them You will always be
QUESTION Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under? A) Consideration B) Decision C) Awareness
QUESTION True or false? Once someone becomes a customer you should not email them anymore. True False The correct answer is: False Explanation: We will update later. sincerely thank
QUESTION One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in? A) Consideration B) Awareness C) Decision D) That lead is an
QUESTION The Buyer’s Journey is the: The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer’s perspective. The research process a buyer goes through from becoming aware
QUESTION A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions? A) Solution B) Decision C) Identification D) Consideration
QUESTION You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? A) Yes, you should create it to monitor the health of your contact database. B) Yes, you
QUESTION Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. A) gathered from user behavior, unintentionally shared between a contact and a company B) intentionally shared between a contact and a company, gathered